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1 test marketing
Mktgthe use of a smallscale version of a marketing plan, usually in a restricted area or with a small group, to test the marketing strategy for a new product. Test marketing gauges both the success of the marketing strategy and the reactions of consumers to a new product by giving an indication of the potential response to a product nationwide. Test marketing avoids the costs of a full-scale launch of an untested product, but a drawback is that both the product and marketing plan are exposed to competitors. -
2 scale adhesion test
Англо-русский словарь промышленной и научной лексики > scale adhesion test
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3 scale-factor symmetry test drift angle
Англо-русский словарь промышленной и научной лексики > scale-factor symmetry test drift angle
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4 SSBC test
small-scale booster cook-off test — лабораторные ( мелкомасштабные) испытания на самовоспламенение ВВ или РТТАнгло-русский словарь промышленной и научной лексики > SSBC test
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5 full-scale fatigue test
Engineering: FSFTУниверсальный русско-английский словарь > full-scale fatigue test
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6 full-scale test facility
Engineering: FSTFУниверсальный русско-английский словарь > full-scale test facility
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7 large scale test
Engineering: LST -
8 large-scale operations management test
Military: LSOMTУниверсальный русско-английский словарь > large-scale operations management test
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9 large-scale test facility
Engineering: LSTFУниверсальный русско-английский словарь > large-scale test facility
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10 quarter scale ground vibration test
Engineering: QSGVTУниверсальный русско-английский словарь > quarter scale ground vibration test
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11 quarter-scale test facility
Engineering: QSTFУниверсальный русско-английский словарь > quarter-scale test facility
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12 fill-scale flight test
Англо-русский словарь промышленной и научной лексики > fill-scale flight test
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13 full-scale test
Англо-русский словарь промышленной и научной лексики > full-scale test
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14 small scale gap test
маломасштабное испытание на передачу детонации от одного взрывного заряда к другому через зазор; см. также SSGTАнгло-русский словарь промышленной и научной лексики > small scale gap test
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15 тестовая шкала
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16 изпитване на мащабен модел
scale-model testscale-model testsБългарски-Angleščina политехнически речник > изпитване на мащабен модел
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17 Modell-Experiment
n <tech.allg> (z.B. im Windkanal) ■ model test; model experiment; model trial; scale model test; scale model testing -
18 Modellversuch
m <tech.allg> (z.B. im Windkanal) ■ model test; model experiment; model trial; scale model test; scale model testing -
19 Versuch am maßstäblichen Modell
m <tech.allg> (z.B. im Windkanal) ■ model test; model experiment; model trial; scale model test; scale model testingGerman-english technical dictionary > Versuch am maßstäblichen Modell
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20 مقياس
مِقْياس: مِكْيال، مِعْيار، عِيَارmeasure, measurement, gauge, standard measure(ment), unit or scale of measurement; standard, criterion, yardstick, touchstone, test; scale; norm
См. также в других словарях:
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Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability … Wikipedia
Test score — A test score is a piece of information, usually a number, that conveys the performance of an examinee on a test. One formal definition is that it is a summary of the evidence contained in an examinee s responses to the items of a test that are… … Wikipedia